2018 Project Highlights

Published Jan 17, 2019 by Jason Ferrell

2018 was a year filled with interesting and challenging projects. Below is a summary of several of our favorites.

Project Highlights

51 North Taproom website

After serving the 12 South neighborhood since 2006, Nashville natives, Jamy Borda and Will Shuff searched for the perfect location for a new taproom and finally found it in The Nations. We worked with Jamy and Will directly to build a website that showcases the eclectic vibe of their new taproom. The on-tap page is my personal favorite. It is updated in near real time when the kegs change.

Our Role

Strategy, wireframing, UX, design & development

Partners

Caitlyn Holland assisted with the design and design direction

Key Strategies

  • Don't be one of those restaurant websites who hides your address, hours and phone number. You know—the most important details for a restaurant
  • Use photos to showcase the interior of restaurant as well as all of the tasty menu items
  • Website must load in under 3 seconds on first visit, less than that on subsequent visits
  • Utilize concise, scannable copy and clear primary navigation elements

Favorite Tech Nuggets

  • Local TN beers are highlighted with a TN tri-star icon
  • We wrote a custom CMS plugin to assist publishing beers on draft. The plugin populates most of the data like ABV, brewer, etc. Once a beer is entered into the CMS, it can be added again simply by enabling the entry.
  • Almost all content is cached locally in the web browser after the first visit to increase perceived and actual performance on subsequent visits. Data gets refreshed in the background on each return page visit
  • Site was built using Next.JS, which provides server-side and client-side rendering, code-splitting, pre-fetching, etc
  • Web server uses in-memory cache to limit requests to the Content API
  • Utilizes a global content delivery network for all images, videos, stylesheets and scripts

View website: https://www.51northtaproom.com

PhyMed Healthcare Group website redesign

A growing healthcare company needs a website that represents them well and showcases the expertise within the organization. To attract the best talent to work for them, they must showcase what it's like to work there. We think we accomplished that quite well for this project.

Our Role

Strategy, wireframing, UX, design & development

Partners

Locomotion Creative assisted with design direction, copy, photography and videography

Key Strategies

  • Showcase and promote thought leadership articles from PhyMed's leadership team
  • Website must load in under 3 seconds on first visit, less than one on subsequent visits
  • Use real employee photos, not stock photos
  • Use video to support messaging and to better tell the PhyMed story
  • Utilize concise, scannable copy
  • Tighter integration with job listings software to differentiate from the competition and to provide a more user friendly approach
  • Use of simple, clear primary navigation

Favorite Tech Nuggets

  • Utilizes a global content delivery network for all images, videos, stylesheets and scripts
  • Web server uses in-memory cache to limit requests to the Content API and for better performance

View website: https://www.phymed.com

Cub Cadet Ultima front-end development

We've been working with the Cub Cadet team and other MTD Products brands for many years. This project was particularly interesting as the product is built in Martin, TN and the design of the Ultima is really appealing to the eye.

Our Role

Front-end development and optimization

Key Strategies

  • Use lazy loading image technique to increase page speed for a content heavy page
  • Use clean, semantic HTML
  • Optimized all images used on the page to reduce file size and overall page size

View website: Cub Cadet Ultima Series

Climate Nashville website

As part of our giving back to the Nashville community initiative, we volunteered to build a website for Climate Nashville. They are doing great work to promote renewable energy, reduced pollution and improved community health in our city. With a proper website, Climate Nashville can now reach a broader audience of concerned citizens and volunteers. They are very active and it really shows when you review all of the campaigns that they have worked on.

Our Role

Strategy, design & development

Key Strategies

  • Engage with the Nashville community
  • Use web presence to promote the vision and objectives of the non-profit
  • Share climate news and events to inform and mobilize Climate Nashville volunteers